Bill Gardner: The LogoLounge Guide to Iconic Branding, Gebunden
The LogoLounge Guide to Iconic Branding
- Trendcasting for Logos that Last
- Publisher:
- Quarto, 05/2026
- Binding:
- Gebunden
- Language:
- Englisch
- ISBN-13:
- 9780760398104
- Item number:
- 12455046
- Volume:
- 216 Pages
- Weight:
- 948 g
- Release date:
- 5.5.2026
- Series:
- Rockport Universal
- Note
-
Caution: Product is not in German language
Blurb
From the founder of LogoLounge comes a definitive guide to creating timeless visual identities.
The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks.
This book goes beyond just inspiration---it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI, AR, and sonic identity. With more than 500 images, case studies, and a comprehensive look at branding elements, this is a must-have resource for any brand designer.
Features include:
- Expert insights from trend forecaster and LogoLounge founder Bill Gardner
- Case studies from visionary designers worldwide
- Frameworks for understanding trends and projecting future visual languages
- A global perspective from industries, cultures, and design eras
- Explorations of future brand environments, including AI, the metaverse, and sensory branding
- 500+ visuals, including logos, identities, timelines, and more
This visually rich, idea-packed volume is perfect for professional designers, brand strategists, students, and anyone who wants to better understand how branding evolves---and how to build marks that last.
Biography
Bill Gardner ist geschäftsführenden Direktor von Gardner Design. Zu seinen bisherigen Auftraggebern zählten unter anderem Learjet, Thermos, Nissan, Pepsi, Pizza Hut, Kroger, Hallmark und die Cargill Corporation. Auch war er für die Olympischen Spiele 2004 in Athen tätig. Seine Arbeiten wurden in Communication Arts, Print, Graphis, New York Art Directors Annual, Step Inside Design, bei den Mead Top 60 sowie im Museum of Modern Art und in zahlreichen anderen internationalen Designausstellungen vorgestellt.
