Philip Kotler: Marketing 7.0, Gebunden

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"Technology undergoes consistent evolution, with each iteration building upon its predecessors. Microsoft Windows was first released in 1985 and has gone through multiple milestones. The latest version, Windows 11, launched in 2021. Google Chrome browser takes this to another level with its rapid update cycle, reaching Version 133 by March 2025. These numbering conventions do not just indicate software updates; they reflect the iterative nature of technology itself. Similarly, marketing has never been static; technological advancements, from digital media and artificial intelligence (AI) to immersive technology, have always shaped its evolution"-- Provided by publisher.