Vanessa Borkmann: FutureHotel - 360° Hotel Service Ecosystem Study, Kartoniert / Broschiert
FutureHotel - 360° Hotel Service Ecosystem Study
- An empirical study from the FutureHotel Innovation Network
(soweit verfügbar beim Lieferanten)
- Herausgeber:
- Fraunhofer IAO
- Verlag:
- Fraunhofer Verlag, 02/2026
- Einband:
- Kartoniert / Broschiert
- Sprache:
- Englisch
- ISBN-13:
- 9783839621554
- Artikelnummer:
- 12620044
- Umfang:
- 50 Seiten
- Sonstiges:
- num., mostly col. illus. and tab.
- Erscheinungstermin:
- 6.2.2026
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral nodes in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4, 880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation.
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