Martin A. Bader: Patent Management, Gebunden

Klappentext

Innovation must translate into tangible value to sustain competitive advantage. As AI accelerates invention and global patenting shifts eastward, managing intellectual property (IP) is now as vital as overseeing factories or R&D.

Patent Management offers a practical guide for executives, innovators, and academics to harness patents as drivers of value in dynamic markets. Blending decades of global research with industry collaboration, the book covers:

• Winning IP Strategies: Use offensive and defensive tactics to compete globally.
• Future-proofing: Adapt patent strategy to AI, blockchain, and emerging tech.
• Successful practices: Learn from top firms and public-sector initiatives.
• Proven tools: Apply frameworks for start-ups, SMEs, and large corporations.

Built on projects with leading organizations like the European Commission and WIPO, this book connects theory and practice to make IP a lasting competitive edge.

"A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book."

Thomas Landolt, former Managing Director, IBM

"A really comprehensive, all-in book about patents ---strategy, value, management and commercialization. And not forgetting what they are for ---foster innovation."

Dr. Joerg Thomaier, former Head of IP Bayer Group

"An excellent tool for those who aim for professional management of the intangible assets of companies and other organizations."

"Best Patent Book" award winner, IPKat blog