Lukas Zimmer: Consumer Responses to Corporate Responsibility and Branding, Kartoniert / Broschiert
Consumer Responses to Corporate Responsibility and Branding
Buch
- The Roles of Multinational Corporations' Media Investments, National Institutions and Internet Penetration
deliverable within 2-3 weeks (if available from supplier)
Current price: EUR 109.51
Shipping
(United States of America): EUR 19.90
- Publisher:
- Springer Vieweg, 04/2025
- Binding:
- Kartoniert / Broschiert
- Language:
- Englisch
- ISBN-13:
- 9783658479152
- Item number:
- 12266771
- Volume:
- 228 Pages
- Weight:
- 301 g
- Format:
- 210 x 148 mm
- Thickness:
- 13 mm
- Release date:
- 13.4.2025
- Note
-
Caution: Product is not in German language
Blurb
Introduction.- Study 1: Perceived Corporate Social Responsibility Effects across Nations -- The Role of National Institutions.- Study 2: Joint Role of Corporate Communication Budget Allocation and Internet Penetration in Multinationals' Corporate Brand Equity Cross-National Effects. A hierarchical three-way interaction.- Study 3: The Role of Regulative Institutions in the Effects of Social, Environmental and Economic CSR Dimensions across Nations.- Final Remarks.
Lukas Zimmer
Consumer Responses to Corporate Responsibility and Branding
Current price: EUR 109.51
