Judy Ungar Franks: Franks, J: Media from Chaos to Clarity and Back Again, Flexibler Einband

Klappentext

An essential text that equips students with time-tested frameworks and real-world scenarios to understand how today's media ecosystem works and why it matters.

Media from Chaos to Clarity and Back Again explores the evolution of media from the analog to the digital world, using time-tested frameworks like the Five Global Truths and the 3Cs (Consumers, Content, and Channels) to guide the way. In the digital era, the media landscape is more complex than ever. Platforms have become dominant gatekeepers, audience attention is increasingly fragmented, and business models are under stress. This book unpacks these issues and challenges readers to consider whether the industry will regain clarity or will fall into deeper chaos.

The third edition builds on the book's core narrative with two new sections: one on the business of media and another on future media transformations from individualized chaos to consolidated clarity. In a world where such clarity is fleeting, this book empowers readers to cut through the noise and anticipate what comes next.

Engaging and accessible, Media from Chaos to Clarity and Back Again features rigorous research, case studies, and discussion questions to fuel understanding for students in the classroom and media professionals around the world.