Joanna Jensen: Making Business Child's Play, Gebunden
Making Business Child's Play
- How to Build a Winning Brand
- Publisher:
- Kogan Page, 09/2025
- Binding:
- Gebunden
- Language:
- Englisch
- ISBN-13:
- 9781398624573
- Item number:
- 12445232
- Volume:
- 256 Pages
- Weight:
- 445 g
- Format:
- 216 x 140 mm
- Thickness:
- 16 mm
- Release date:
- 30.9.2025
- Note
-
Caution: Product is not in German language
Other releases of Making Business Child's Play |
Price |
---|---|
Buch, Kartoniert / Broschiert, Englisch | EUR 16.42* |
Blurb
A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category.
From having a viable idea to taking on an established market with a scalable, purpose-led brand, Making Business Child's Play reveals what it takes to be a successful challenger in Fast Moving Consumer Goods (FMCG).
Told with warmth, clarity and real-world examples, Joanna Jensen shares the journey, decision-making process, setbacks and turning points that defined the early years of Childs Farm, the UK's leading baby & child personal care brand.
If you have a great business idea but feel daunted by the idea of bringing it to life, this book will show you what's possible and how to get there.
