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Jamie-Lee Abtar
Strategic Branding in Tourism

Unlock the secrets to building standout brands in the rapidly evolving global travel industry. This comprehensive playbook delivers proven strategies for brand differentiation.Strategic Branding in Touris…

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Jamie-Lee Abtar
Strategic Branding in Tourism

Learn how to apply the right strategies to enhance your travel brand's value and captivate your consumers.

lieferbar ab 3.4.2026.

Buch

Catherine Adenle
Ask, Learn, Grow

Having a mentor can be a rapid route to success for those who have just entered the workplace.By connecting with one, you can receive vital guidance as you move through your career, learning to avoid comm…

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Catherine Adenle
Ask, Learn, Grow

Having a mentor can be a rapid route to success for those who have just entered the workplace.By connecting with one, you can receive vital guidance as you move through your career, learning to avoid comm…

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Ediz Edip Akçay
Marketing Technology

How can marketers adapt to and use emerging technologies in their marketing strategies? In this textbook, key technologies and innovations are explored to help students understand and develop impactful an…

lieferbar ab 24.2.2026.

Buch

Simon Ashby
Fundamentals of Operational Risk Management

Threats and disruptions to the operations of any organization can have major consequences. From IT disruptions, cyberattacks and third-party issues to serious fraud, conduct risks and geopolitical challen…

lieferbar ab 30.12.2025.

Buch

Nicola Askham
Effective Data Governance

Data is critical to ensuring the success of any business. A strong data governance programme can help any organization ensure that its data is high-quality, secure and accessible.Effective Data Governance…

lieferbar ab 24.2.2026.

Buch

Patrick Bangert
Leading Enterprise AI Programs

Companies everywhere are investing significant resources into building AI products and services that they hope will transform their business. To deliver real results, AI and data leaders need to build a s…

lieferbar ab 24.2.2026.

Buch

Alan Barker
Speak Up, Stand Out

If you've just entered the workforce, it can be difficult to know how and when to express yourself in conversation.Being in a professional situation for the first time can be an intimidating experience, a…

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Alan Barker
Speak Up, Stand Out

If you've just entered the workforce, it can be difficult to know how and when to express yourself in conversation.Being in a professional situation for the first time can be an intimidating experience, a…

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Colin Barrow
Business Plan Workbook

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 11th edition of The Business Plan Workbook guides you through all the necessary ste…

lieferbar innerhalb 2-3 Wochen

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Colin Barrow
Business Plan Workbook

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 11th edition of The Business Plan Workbook guides you through all the necessary ste…

lieferbar innerhalb 2-3 Wochen

Buch

Matt Bourn, James Best
Trusted Advertising

Trust in advertising, the lifeblood of successful brands, has been in long-term decline, yet trust in brands is more important than ever in determining consumer choice. Trusted Advertising provides a road…

lieferbar ab 24.2.2026.

Buch

Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar innerhalb 2-3 Wochen

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Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar innerhalb 2-3 Wochen

Buch

Amy Brann
Make Your Brain Work

Productivity, efficiency and effectiveness are all under your control. But in today's fast-paced, high-demand workplace it can be overwhelming as you try to juggle a growing list of responsibilities, main…

sofort lieferbar

Buch

Amy Brann
Make Your Brain Work

Productivity, efficiency and effectiveness are all under your control. But in today's fast-paced, high-demand workplace it can be overwhelming as you try to juggle a growing list of responsibilities, main…

lieferbar innerhalb 2-3 Wochen

Buch

Emma Bridger, Lee Smith
People-First Internal Communication

How can you create employee communications that truly engage and retain your workforce?People-first Internal Communication by Emma Bridger and Lee Smith is a hands-on guide for HR managers, Internal Commu…

lieferbar ab 3.12.2025.

Buch

Claire Brumby,
Forget Normal - I Want Magic

The leadership landscape is changing. Or more importantly, the leadership landscape has changed for good.Traditional, hierarchical and rigid methods no longer resonate in a world which prioritizes empathy…

lieferbar ab 3.4.2026.

Buch

Claire Brumby
Forget Normal - I Want Magic

The leadership landscape is changing. Or more importantly, the leadership landscape has changed for good.Traditional, hierarchical and rigid methods no longer resonate in a world which prioritizes empathy…

Erscheint bald

Buch