Barbara H. Wixom: Wixom, B: Data Is Everybody's Business, Fester Einband

Klappentext

A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.

Most organizations view data monetization---converting data into money---too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business , the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money---improving work with data, wrapping products with data, and selling information offerings---and explain when to pursue each and how to succeed.

Key features of the book:
• Grounded in twenty-eight years of academic research ,including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
• Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
• Rich with detailed case studies
• Supplemented by free MIT CISR website resources (cisr. mit. edu)

Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization---not just the data specialists---understand, get excited about, and participate in data monetization.