Advances in National Brand and Private Label Marketing, Kartoniert / Broschiert

Advances in National Brand and Private Label Marketing

Buch

10th International Conference, 2023

deliverable within 2-3 weeks (if available from supplier)

Current price: EUR 175.23

Extended return period until January 31, 2026

All products eligible for return that were purchased between December 1 and December 31, 2025, may be returned until January 31, 2026.

Shipping (United States of America): EUR 19.90

Publisher:: Juan Carlos Gázquez-Abad, Katrijn Gielens, Francisco J. Martínez-López
Publisher:: Springer Nature Switzerland, 05/2024
Binding:: Kartoniert / Broschiert, Paperback
Language:: Englisch
ISBN-13:: 9783031328961
Item number:: 11874867
Volume:: 164 Pages
Edition number:: 2023
Ausgabe:: 2023
Weight:: 260 g
Format:: 235 x 155 mm
Thickness:: 10 mm
Release date:: 21.5.2024
Note: Caution: Product is not in German language

Other releases of Advances in National Brand and Private Label Marketing	Price
Buch, Kartoniert / Broschiert, Englisch	EUR 164.28*

Blurb

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.

The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas.

This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.