Authenticity

James H Gilmore, B Joseph Pine II

Buch

What Consumers Really Want

deliverable within 1-2 weeks(if available from supplier)

Current price: EUR 32.90

Shipping (United States of America): EUR 19.90

Publisher:: Harvard Business Review Press, 10/2007
Binding:: Gebunden
Language:: Englisch
ISBN-13:: 9781591391456
Item number:: 2110448
Volume:: 320 Pages
Copyright-Jahr:: 2007
Weight:: 654 g
Format:: 239 x 163 mm
Thickness:: 31 mm
Release date:: 18.10.2007
Note: Caution: Product is not in German language

Blurb

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sellor how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine, rather than something fake from some phony. When deciding to buy, consumers judge an offerings (and a companys) authenticity as much asif not more thanprice, quality, and availability.