Business Models – Bücher, CDs, LPs und mehr, Seite 7

Brian Halligan, David Meerman Scott
Marketing Lessons from the Grateful Dead

The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing lis…

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Richard Munson
Power Corrupts

An investigation into the corruption of the electric industry and its role in polluting our planet.Electric utilities have faced a few scandals over the past century or so, but corruption is growing as th…

lieferbar in mind. 4 Wochen

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The Marketing Firm, Volume I

Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer- oriented management.- 3. The marketing firm and pay- per- outcome bu…

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Annabell Schmied
Personal Training as a Business

This book offers a comprehensive and practical guide to successfully starting your own business as a personal trainer in German-speaking countries. It is aimed at prospective and existing founders who wan…

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Metaverse Innovation

The Metaverse can be defined as an immersive 3-D simulated digital environment that deploys technologies like augmented reality, virtual reality, blockchain, and artificial intelligence to imitate the rea…

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Sustainable and Resilient Businesses in the Global Economy

This book explores the latest trends, challenges, and opportunities shaping the business, hospitality, and tourism sectors, with a special focus on Eastern Europe. It presents a collection of thought-prov…

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Christos Voudouris
Autonomic Business Transformation

This book provides the essential tools to make the transition from digital business to autonomic business. A key defining feature of the autonomic business model is the emergence of AI agents as the prima…

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The Cambridge Handbook of Algorithmic Price Personalization and the Law

In the current digital era, the growth of digital commerce and the data-driven economy has created new opportunities for firms to predict consumer behavior, including their willingness to pay a certain pr…

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Young Won Park, Paul Hong
Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and di…

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Chris Dalton
MBA Day by Day

An MBA can boost your salary, increase your professional reputation and expand your networking opportunities but it's also very expensive. MBA Day by Day delivers many of the key benefits of a top-notch b…

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Veechi Curtis
Getting Started in Business Plans for Dummies

A quick-start guide to business successStarting and running a business is a big task, but Getting Started in Business Plans For Dummies breaks it down. This slim guide takes you from start-up to sustainab…

lieferbar innerhalb 1-2 Wochen

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Christopher Johnson, Günther Vossloh
LOW COST, HIGH IMPACT: The Future of Low-Cost Airlines

Low-cost airlines have revolutionised aviation - but almost exclusively on short- and medium-haul routes. While Europe, the USA and Asia have long been saturated with low-cost carriers, long-haul flights …

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Jeremy Wang, Mariam Cheong, Günther Vossloh
LOW COST, HIGH IMPACT: The Future of Low-Cost Airlines

Asia has redistributed the skies. Where just a few decades ago only state-owned airlines dominated the airspace, today a vibrant system of hundreds of low-cost airlines, technology platforms and new forms…

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Obata Hiroshi
Revenue Management Theory And Practice

This book provides a broad overview of revenue management and examines this topic from different perspectives. It is divided into three major parts. The first part deals with issues related to business mo…

lieferbar innerhalb 2-3 Wochen

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Shaun Jardine
Ditch & Switch

With the advent of AI-powered legal platforms, and rapidly evolving client expectations, the billable hour is no longer the best means of charging for legal services. Instead, Value-Based Pricing - where …

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Uwe Winkelhake
The Digital Transformation of the Automotive Industry

This book provides comprehensive and pragmatic recommendations for action for the automotive and supplier industry, which has been changing ever more rapidly in recent years. China has developed into the …

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Sustaining Access to Justice

This book explores the complex landscape of costs and funding of civil justice.Access to civil justice continues to be undermined by State retrenchment of legal aid budgets, increases in procedural costs,…

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Rodney Benson, Mattias Hessérus, Timothy Neff, Julie Sedel
How Media Ownership Matters

Does it matter who owns and funds the media? As journalists and management consultants set off in search of new business models, there's a pressing need to understand anew the economic underpinnings of jo…

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Patrick Naef
The Technology Illusion: Dispelling the Myth of Digital Transformation

The rules have changed. The digital revolution has ushered in an era of unprecedented disruption, and CIOs are now the key architects of the future. This book isn't a simple instruction manual; it's a gui…

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Patrick Naef
The Technology Illusion

The rules have changed. The digital revolution has ushered in an era of unprecedented disruption, and CIOs are now the key architects of the future. This book isn't a simple instruction manual; it's a gui…

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