Annabell Schmied: Personal Training as a Business, Kartoniert / Broschiert

Klappentext

This book offers a comprehensive and practical guide to successfully starting your own business as a personal trainer in German-speaking countries. It is aimed at prospective and existing founders who want to plan their activities in a well-founded manner, implement them professionally and secure them economically in the long term. From the initial business idea to the legally compliant foundation and the development of a viable business model, this book covers all relevant steps of the entrepreneurial process. It focuses in particular on the legal framework in Germany, Austria and Switzerland, funding programmes, grants and state support offers in the DACH region, structured business and financial planning including tax aspects, strategies for marketing, customer acquisition and customer loyalty - digital and analogue, and perspectives on specialisation, digitalisation and scalable business models. Whether start-up grants from KfW, NeuFöG funding in Austria or coaching programmes from Innosuisse in Switzerland - this book shows how funding opportunities can be used in a targeted manner to reduce entrepreneurial risks and use financial resources efficiently. A practice-orientated reference work for anyone who wants to start their own business or develop their existing business in a structured way. Bremen University Press has published over 4, 500 specialised books in various languages since 2005. 1st edition 2025