The Marketing Firm, Volume I, Gebunden

Klappentext

1. Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer- oriented management.- 3. The marketing firm and pay- per- outcome business models in the equipment manufacturing industry.- 4. The Theory of the Marketing Firm and Regulatory Affairs: Evaluating Consumer Relationship Practices of Service Providers.- 5. The retailing Firm's Multi- lateral Contingency.- 6. The Marketing Firm and Co- Innovation: The Case of the Banking Industry.- 7. Technology- Enabled Healthy Food Labels: A Hypothetical Case Study of the Interaction Between Firms and Consumers.- 8. The Marketing Firm and the Consumerate: Identifying Motivating Functions Using Neurophysiology.