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Mahesh Chougule
Entrepreneurship, marketing and HR policies of a construction company

Marketing should be accepted as a legitimate function at all levels of the firm, professional education and training needs to be reviewed to reflect more management components such as strategic management…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 61,33

Marketing and Sales Automation

This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what result…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 69,33

Erin A. Snider
Marketing Democracy

By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

lieferbar innerhalb 2-3 Wochen
Buch
Vorheriger Preis EUR 57,34, reduziert um 5%
Aktueller Preis: EUR 54,31

Contemporary Trends in Marketing

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 170,69

Kian Bakhtiari
Marketing for Social Change

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues. With more consumer and legal scru…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 134,26

Gabriele Troilo
Marketing in Creative Industries

Focusing on the author's innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts …

lieferbar ab 16.10.2025.
Buch
Aktueller Preis: EUR 85,24

Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Erscheint bald
Buch

Kian Bakhtiari
Marketing for Social Change

Create positive change for both society and your business by embedding purpose into the heart of your brand's strategy.

sofort lieferbar
Buch
Aktueller Preis: EUR 33,48

Caroline Florence
Data Storytelling in Marketing

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 66,18

Katie King
AI Strategy for Sales and Marketing

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

Erscheint bald
Buch

Katie King
AI Strategy for Sales and Marketing

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

Erscheint bald
Buch

Stefanie Marx, Jens Kröger
Strategic Agility in Marketing

This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collabo…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 74,66

Shiv Singh
Marketing with AI for Dummies

Boost your output with AI It's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. T…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 28,91

Ashley Faus
Human-Centered Marketing

Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.

lieferbar ab 27.5.2025.
Buch
Aktueller Preis: EUR 157,24

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 128,00

Marketing in a Multicultural and Vibrant World

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advan…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 186,19

Caroline Florence
Data Storytelling in Marketing

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understa…

lieferbar innerhalb 2-3 Wochen
Buch
Vorheriger Preis EUR 172,64, reduziert um 5%
Aktueller Preis: EUR 163,18

Stefan Wagenscheidt
Das ChatGPT Handbuch für Superkräfte: ChatGPT als Chance! Die wichtigsten PROMPTS für automatische Kundenkommunikation, Textgenerierung, Kunst, Marketing, Datenanalyse und personalisierte Interaktion

ChatGPT 4: Mit ganzheitlichem Verständnis, Expertenwissen und vielfältigen Nutzungsanregungen in Berufs- und Bildungsleben maximal von der revolutionären KI-Entwicklung profitieren Die neuesten Entwicklu…

sofort lieferbar
Buch
Aktueller Preis: EUR 19,90

Augusto José Márquez Pereira
Digital marketing strategies in social networks

In the field of business research, this book shows an important study in which digital marketing strategies in social networks are proposed to improve customer acquisition and loyalty from the private cor…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 64,11

Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 142,37
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