Classroom Companion: Business

Dmitry Ivanov, William P. Millhiser, Phu Nguyen
Introduction to Operations and Supply Chain Simulation with AnyLogic

This textbook introduces readers to the principles of business process and supply chain simulation modeling using the AnyLogic multimethod simulation software. However, the book is not a software manual; …

lieferbar innerhalb 2-3 Wochen

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Dmitry Ivanov
Introduction to Supply Chain Digital Twins and AI

Classroom Companion: Business

This textbook offers an introduction to supply chain digital twins and AI in a concise but comprehensive form covering management, modeling and technology perspectives. It is designed as a supplementary s…

lieferbar innerhalb 2-3 Wochen

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Modern Facility and Workplace Management

Classroom Companion: Business

This comprehensive graduate-level textbook, now in its second edition, offers an unparalleled exploration of the complex world of facilities and workplace management. As crucial counterparts to real estat…

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Christian M. Ringle, Joseph F. Hair Jr., Marko Sarstedt, Nicholas P. Danks
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

Classroom Companion: Business

This open-access guide offers a practical, step-by-step introduction to partial least squares structural equation modeling (PLS-SEM) using R and the SEMinR package. PLS-SEM is widely used for analyzing co…

lieferbar ab 11.10.2026.

Buch

Walter Wymer
Strategic Brand Management for Small Businesses

Classroom Companion: Business

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its br…

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S. M. Riad Shams, David M Brown, Kimberley Hardcastle
Sustainable Marketing

Classroom Companion: Business

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competi…

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Daniel Dan, Thomas Reutterer
Text Analytics in Marketing

Classroom Companion: Business

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

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Dobromir Kirilov Stoyanov
Vending Retail Marketing

Classroom Companion: Business

As the first comprehensive and systematic study of vending retail marketing, Vending Retail Marketing by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic ret…

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