Marketing-Orientation – Bücher, CDs, LPs und mehr, Seite 8

Gioele Zamparo

Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

Marketing in the Metaverse

Chapter 1: Marketing Beyond Reality: Harnessing The Metaverse for Emerging Markets.- Chapter 2: Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies.- Chapter 3: Redefining Custome…

Denise Gründel

Künstliche Intelligenz in der Marketingabteilung

Das Buch untersucht den aktuellen Einsatz künstlicher Intelligenz in Marketingabteilungen. Basierend auf einem entwickelten Prozessmodell und einer quantitativen Befragung von Fachexpert*innen werden Nutz…

Daniel Heine

Employer Branding und Personalmarketing im Rettungsdienst

Dieses Fachbuch gibt einen umfassenden und strukturierten Überblick über die wichtigsten Methoden und Ansätze für ein erfolgreiches Employer Branding und Personalmarketing im Rettungsdienst. Angesichts de…

Dheeraj Tiwari, Monika Agarwal

Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

Comfort Ojukwu

Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

Nick Asbury

Zur Hölle mit Purpose

Asbury, NickZur Hölle mit PurposeWie moralisches Marketing Unternehmen und Politik in die Irre führt ? und warum Kreativität die Rettung istISBN 978-3-8006-7922-5Auflage 2025 'Der Weg zur Hölle ist gepfla…

Joachim Molz, Joachim Weiß, Michael Kleer,

Ausbildung im Dialogmarketing

Das Schulbuch für die Ausbildung im Dialogmarketing Band 3:enthält die Lernfelder 10-13 für das dritte Ausbildungsjahrinkl. Hinweisen auf die praktische Abschlussprüfung (Kaufmann/Kauffrau für Dialogmarke…

Dobromir Kirilov Stoyanov

Vending Retail Marketing

As the first comprehensive and systematic study of vending retail marketing, Vending Retail Marketing by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic ret…

Gary L. Frazier

Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Marketing 7.0

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus fro…

Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse

Fundamentals of Marketing

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.Based on the bestselling Marketing by Baines, Fill, Rosengre…

Mark Palmer

The Work Smarter Guide to Marketing

'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing SocietyWhether you're in a huge business, a start-up or have a side-hust…

Digital Marketing in Africa

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more tha…

Devin Bramhall

B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

Hanne Knight, Lizette Vorster Larsen

Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

Rhea Freeman

Big Brand Marketing

Looking to create a memorable marketing campaign, but lacking the inspiration and the budget?In an era where internet virality can make or break your business, original marketing is essential to your bran…

Richard Koechli

Laid-Back

Daniel Dan, Thomas Reutterer

Text Analytics in Marketing

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…