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Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

lieferbar innerhalb 2-3 Wochen

Buch

Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

Buch

Carolyn Strong
Small Enterprise Marketing

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by i…

sofort lieferbar

Buch

Ashley Faus
Human-Centered Marketing

Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.

sofort lieferbar

Buch

Gordon Glenister
Influencer Marketing Strategy

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.

sofort lieferbar

Buch

Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

lieferbar innerhalb 2-3 Wochen

Buch

V. Kumar
International Marketing Research

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only…

lieferbar innerhalb 2-3 Wochen

Buch

Mark Palmer
The Work Smarter Guide to Marketing

Whether you're promoting a company, product, a service or even your own personal brand, this book gives you the tools to navigate the complexities of marketing, avoid common pitfalls and ultimately work s…

lieferbar ab 18.9.2025.

Buch

Manuel Stegemann
Konsumverhalten verstehen, beeinflussen und messen

Wie entscheiden wir, was wir kaufen? Dieses Buch präsentiert faszinierende und wissenschaftlich fundierte Erkenntnisse zum Konsumverhalten und vermittelt anschaulich deren Anwendbarkeit im Marketingalltag…

lieferbar innerhalb 2-3 Wochen

Buch

Humanism in Marketing

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

lieferbar innerhalb 2-3 Wochen

Buch

Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

lieferbar innerhalb 2-3 Wochen

Buch

Johanna Gollnhofer, Jan Pechmann
Das 60%-Potenzial

Die grüne Transformation ist das Gebot der Stunde. Doch nachhaltiger Konsum ist noch nicht in der breiten Masse angekommen. Es sind circa 60 Prozent der Menschen, also die absolute Mehrheit, die nicht so …

lieferbar innerhalb 1-2 Wochen

Buch

Jeff Fromm, Christie Garton
Marketing to Millennials

Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?

lieferbar innerhalb 2-3 Wochen

Buch

Gordon Glenister
Influencer Marketing Strategy

Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Infl…

lieferbar innerhalb 2-3 Wochen

Buch

Peter A. Kruse
AI-Powered Marketing

In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intelligence is redefining the marketing landscape. In a data-driven world, Kruse unlocks the…

lieferbar innerhalb 2-3 Wochen

Buch

Ethical Approaches to Marketing

This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics wh…

lieferbar innerhalb 2-3 Wochen

Buch

Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Erscheint bald

Buch

Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Erscheint bald

Buch

Fab Giovanetti
The Customer-Driven Marketing Handbook

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

Erscheint bald

Buch

Kate Mackie
B2B Marketing Fundamentals

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

lieferbar ab 27.5.2025.

Buch

Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.