Marketing-Lexikon – Bücher, CDs, LPs und mehr, Seite 9

Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

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Ashley Faus
Human-Centered Marketing

Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.

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Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

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John Westwood
How to Write a Marketing Plan

Creating Success

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

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Ethical Approaches to Marketing

This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics wh…

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Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

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Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

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Mick Burri
Empfehlungsmarketing- Meister

In einer Welt, in der traditionelle Werbung immer weniger Wirkung zeigt, erweist sich Empfehlungsmarketing als unverzichtbare Strategie für den nachhaltigen Geschäftserfolg. In "Empfehlungsmarketing-Meist…

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Erin A. Snider
Marketing Democracy

By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

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Maria Johnsen
AI in Digital Marketing

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, a…

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Gordon Glenister
Influencer Marketing Strategy

Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Infl…

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Mick Burri
Empfehlungsmarketing- Meister

In einer Welt, in der traditionelle Werbung immer weniger Wirkung zeigt, erweist sich Empfehlungsmarketing als unverzichtbare Strategie für den nachhaltigen Geschäftserfolg. In "Empfehlungsmarketing-Meist…

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Peter A. Kruse
AI-Powered Marketing

In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intelligence is redefining the marketing landscape. In a data-driven world, Kruse unlocks the…

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Jeff Fromm, Christie Garton
Marketing to Millennials

Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?

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Humanism in Marketing

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

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Kate Mackie
B2B Marketing Fundamentals

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

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Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

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Katie King
AI Strategy for Sales and Marketing

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

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People, Culture & Communication

Haufe Fachbuch

Unternehmensdarstellungen werden in der Regel im Marketing erstellt und sind auf die Zielgruppen Marketing & Sales ausgerichtet, während die Zielgruppen von HR - Bewerber:innen und Interessent:innen - mei…

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Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

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