Marketing-Konzept – Bücher, CDs, LPs und mehr, Page 9

Mark Palmer
The Work Smarter Guide to Marketing

'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing SocietyWhether you're in a huge business, a start-up or have a side-hust…

lieferbar in mind. 4 Wochen

Buch

Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

deliverable within 2-3 weeks

Buch

Veronica Romney
Identity Marketing

Buyers are smart.They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore.To survive and thrive in the new era of calculated spending, you must be able to help …

deliverable within 2-3 weeks

Buch

Dobromir Kirilov Stoyanov
Vending Retail Marketing

This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away…

deliverable within 2-3 weeks

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Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

deliverable within 2-3 weeks

Buch

Gary L Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar ab 4.12.2025.

Buch

Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse
Fundamentals of Marketing

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.Based on the bestselling Marketing by Baines, Fill, Rosengre…

lieferbar in mind. 4 Wochen

Buch

The Impact of Marketing Strategies on Society

This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

lieferbar ab 3.2.2026.

Buch

Alan Wilson
Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

lieferbar ab 5.3.2026.

Buch

Bringing the Soul Back to Marketing

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the …

deliverable within 2-3 weeks

Buch

Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

deliverable within 2-3 weeks

Buch

Nasir Salari
Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a…

lieferbar ab 31.3.2026.

Buch

Visha Kudhail
Authentic Marketing

Marketing today is dominated by conversations about AI-how to learn it, implement it, and even how it makes our jobs more efficient. While these discussions are important, they overlook the most critical …

Coming soon

Buch

Daniel Dan, Thomas Reutterer
Text Analytics in Marketing

Classroom Companion: Business

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

lieferbar ab 27.1.2026.

Buch

Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

deliverable within 2-3 weeks

Buch

Gabriele Troilo
Marketing in Creative Industries

Focusing on the author's innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts …

lieferbar ab 8.1.2026.

Buch

Ralf T. Kreutzer, Sonja Klose
Practice-Oriented Online Marketing

People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

lieferbar in mind. 4 Wochen

Buch

Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning …

lieferbar ab 24.2.2026.

Buch

Stefanie Marx, Jens Kröger
Strategic Agility in Marketing

This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collabo…

deliverable within 2-3 weeks

Buch

Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

deliverable within 2-3 weeks

Buch