Trefferliste "B2B" - alle CDs, LPs, Bücher und mehr

B2B Marketing Guidebook - Vol. 2

The future of B2B marketing isn't coming --- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.…

B2B Marketing Guidebook - Vol. 1

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second signifi…

Mirko Olivieri

Scaling B2B Markets

This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book …

Philip Kotler, Waldemar Pfoertsch

B2B Brand Management

As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of re…

Devin Bramhall

B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

Devin Bramhall

B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

Luan Wise

The Future of B2B Marketing

B2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativi…

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci

Essential B2B Marketing Strategies

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relatio…

Andreas Sawall

Verkaufen mit Vision

B2B-Vertriebsnetz - Aufbau, Führung und Skalierung ist ein umfassender Praxisleitfaden für alle, die im modernen B2B-Vertrieb mehr wollen als kurzfristige Abschlüsse. Der Autor zeigt systematisch, wie ein…

Oliver Brockschmidt

Brand Sustainability Transformation in Carbon-Intensive B2B Industries

Over the last decades, climate change has significantly increased the awareness of sustainable business practices. Consequently, companies are under growing pressure to implement sustainability measures a…

Erwin Lammenett

Praxiswissen Online-Marketing

Wie gelingt profitables Online-Marketing? Erwin Lammenett, seit über 25 Jahren Experte für digitales Marketing, erläutert praxisnah und theoretisch fundiert die gesamte Palette der Online-Marketing-Instru…

Uwe Kleinkes

Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises

This Quick Guide is the ideal resource for small and medium-sized B2B companies looking to boost their market visibility through content marketing. It provides a clear structure for beginners and time-con…

The Annual 2024

B2k

B2k Is Hot!

Techno Club Vol.69

Trance will never die! »Volume 69« der legendären Technoclub Compilationserie mit Talla 2XLC und seinem Special Guest Woody van Eyden aus den Niederlanden, der es seit den 90er Jahren mit seinem einmalige…

Blount

Business Outcome Selling Strategies: How Next Gen B2B Sales Organizations Accelerate Sales Productiv ity, Operationalize Hyper-Growth Strategies, Lock

As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and disrupted by digital transformation and artificial intelligence.The Amazon effect i…

Bob Corritore

Ernestine Blues

Dieses nächste Kapitel in Bob Corritores Blues-Abenteuer, das in den letzten drei Jahren aufgenommen wurde, präsentiert atemberaubende Kollaborationen mit einigen der besten Interpreten der heutigen Blues…

Bob Kindred (geb. 1940)

Blue Moon (180g) (Limited Edition)

Der US-Amerikaner Robert Hamilton »Bob« Kindred war ein ganz wundervoller Tenorsaxophonist, Klarinettist und Flötist. Er tourte mit Souljazz-Musikern wie Groove Holmes, Charles Earland und Jimmy McGriff b…

Bob Marley

The Bob Marley Songbook