Serie Contributions to Management Science – alle Bücher

B2B Marketing Guidebook - Vol. 1

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second signifi…

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B2B Marketing Guidebook - Vol. 2

Contributions to Management Science

The future of B2B marketing isn't coming --- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.…

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Digital Entrepreneurship

Contributions to Management Science

Focusing on emerging features of digital transformation, digital economy, digital innovation, and digital entrepreneurship, this edited volume highlights new aspects of digital transformation and research…

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Empowering the Next Generation of Entrepreneurial Change Agents

Contributions to Management Science

In an era defined by volatility, complexity, and uncertainty, educating future-oriented change agents is essential to address pressing societal challenges such as climate change and the transition to a ci…

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Entrepreneurial Ecosystems

Contributions to Management Science

.- Introduction..- The Economic Development Challenges of Coastal Entrepreneurial Ecosystems: : The Case of Cornwall and Isles of Scilly..- Navigating the Entrepreneurial Ecosystem: The Role of Social Cap…

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Global Perspectives on AI, Ethics, and Business Economics

Contributions to Management Science

This book offers an in-depth exploration of the complex and rapidly evolving world of artificial intelligence (AI), focusing on its ethical, economic, and business dimensions. It provides a comprehensive …

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Green Public Procurement

Contributions to Management Science

This book offers a comprehensive examination of Green Public Procurement (GPP) as a strategic tool for environmental stability. With public procurement representing a substantial share of global GDP and c…

lieferbar ab 13.5.2026.

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Innovations for Healthcare and Wellbeing

Contributions to Management Science

Various socio-demographic, medical, technological, and managerial trends determine the emergence and development of the concept of the "Smart Hospital", as well as the development and implementa…

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Intellectual Capital in a Global Business Landscape

Contributions to Management Science

In today's dynamic global marketplace, intangible assets and Intellectual Capital have become pivotal in determining corporate value and driving strategic success. To remain competitive and innovative, bu…

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Marketing Theory and Practice in Romania

Contributions to Management Science

Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overco…

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Erik Busch, Klaus Henning Busch, Volker Heyse, Kai Nobach
Methodology of Innovation

Contributions to Management Science

This book provides a simple, holistic introduction to the innovation process. Translated from the German language 2nd Edition, Methodik der Innovation: Grundrechenarten des kreativen Problemlösens (Spring…

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Navigating AI in Business

Contributions to Management Science

This book examines how AI transforms business administration, creating entrepreneurial opportunities and innovative business models. AI supports sustainable business models by driving social, environmenta…

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