Pearson Longman – alle Bücher

Ihre Suche nach "Pearson Longman" (Bücher) ergab 9 Treffer.

Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo
Digital Marketing

Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9^th^ edition by Dave Chaffey and Fiona Ellis-Chadwick…

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Fred David, Fred R David, Forest R. David, Meredith E. David
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own …

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Thomas Floyd, Thomas L. Floyd, David M. Buchla, Gary D. Snyder
Electronics Fundamentals: Circuits, Devices & Applications, Global Edition

Electronics Fundamentals is more than a textbook: it's a hands-on electronics teaching system. The text provides both practical and theoretical coverage of electrical, magnetic and electronics concepts. P…

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Rachel Gillibrand, Virginia Lam, Victoria L. O'Donnell
Developmental Psychology

Developmental Psychology, 3rd edition, covers the topics and concepts required by the British Psychological Society. With a clear and straightforward style, this easy-to-follow textbook addresses the soci…

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Rüdiger Hahn
Sustainability Management: Concepts, Instruments, and Stakeholders

Develop your understanding of the essential issues in sustainable management and responsible business development.Global issues including climate change, migration, and population development mean that su…

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David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh
Selling and Sales Management

The definitive text that connects sales theory to the practical implications of selling in today's worldSelling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an…

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Alan Melville
Taxation: Finance Act 2025

Navigate UK taxation rules and policies for 2025 with the market-leading textTaxation, 31st edition by Alan Melville serves as a comprehensive and authoritative guide to UK taxation, updated to align with…

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Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh, Gudrun Roose
Marketing Communications: A European Perspective

Explore the strategies and practices of marketing communications in a European contextMarketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offer…

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Derek Torrington, Laura Hall, Stephen Taylor, Carol Atkinson
Human Resource Management

Explore the fundamental principles in HR management and develop practical skills to excel in your career in the fieldHuman Resource Management, 12th Edition, by Torrington, Hall, Taylor and Atkinson provi…

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