Fred David: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, Kartoniert / Broschiert
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
Buch
- Verlag:
- Pearson, 06/2025
- Einband:
- Kartoniert / Broschiert
- Sprache:
- Englisch
- ISBN-13:
- 9781292745275
- Artikelnummer:
- 12422487
- Umfang:
- 672 Seiten
- Nummer der Auflage:
- 25018
- Ausgabe:
- 18. Auflage
- Gewicht:
- 1426 g
- Maße:
- 273 x 215 mm
- Stärke:
- 31 mm
- Erscheinungstermin:
- 30.6.2025
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability. The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
