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    Christian M. Ringle, Joseph F. Hair Jr., Marko Sarstedt, Nicholas P. Danks
    Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

    Classroom Companion: Business

    This open-access guide offers a practical, step-by-step introduction to partial least squares structural equation modeling (PLS-SEM) using R and the SEMinR package. PLS-SEM is widely used for analyzing co…

    lieferbar ab 11.10.2026.
    Buch
    Aktueller Preis: EUR 68,20

    Daniel Dan, Thomas Reutterer
    Text Analytics in Marketing

    Classroom Companion: Business

    This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 117,33

    S. M. Riad Shams, David M Brown, Kimberley Hardcastle
    Sustainable Marketing

    Classroom Companion: Business

    This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competi…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 106,66

    Dmitry Ivanov
    Introduction to Supply Chain Digital Twins and AI

    Classroom Companion: Business

    This textbook offers an introduction to supply chain digital twins and AI in a concise but comprehensive form covering management, modeling and technology perspectives. It is designed as a supplementary s…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 90,66

    Walter Wymer
    Strategic Brand Management for Small Businesses

    Classroom Companion: Business

    With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its br…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 85,33

    Dmitry Ivanov, William P. Millhiser, Phu Nguyen
    Introduction to Operations and Supply Chain Simulation with AnyLogic

    Classroom Companion: Business

    This textbook introduces readers to the principles of business process and supply chain simulation modeling using the AnyLogic multimethod simulation software. However, the book is not a software manual; …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 106,66
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