Search Results "Classroom Companion: Business" - all Books

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S. M. Riad Shams, David M Brown, Kimberley Hardcastle
Sustainable Marketing

Classroom Companion: Business

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competi…

deliverable within 2-3 weeks

Buch

Modern Facility and Workplace Management

Classroom Companion: Business

This comprehensive graduate-level textbook, now in its second edition, offers an unparalleled exploration of the complex world of facilities and workplace management. As crucial counterparts to real estat…

available from 24.6.2026.

Buch

Dmitry Ivanov
Introduction to Supply Chain Digital Twins and AI

Classroom Companion: Business

This textbook offers an introduction to supply chain digital twins and AI in a concise but comprehensive form covering management, modeling and technology perspectives. It is designed as a supplementary s…

lieferbar in mind. 4 Wochen

Buch

Dirk Klimkeit, Pengji Wang, Huiping Zhang
International Management in Service Firms

Classroom Companion: Business

This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into an accessible textbook. …

deliverable within 2-3 weeks

Buch

Dmitry Ivanov, William P. Millhiser, Phu Nguyen
Introduction to Operations and Supply Chain Simulation with AnyLogic

Classroom Companion: Business

This textbook introduces readers to the principles of business process and supply chain simulation modeling using the AnyLogic multimethod simulation software. However, the book is not a software manual; …

deliverable within 2-3 weeks

Buch

Arão Sapiro
Strategic Management

Classroom Companion: Business

This book provides students with the fundamental concepts and stages of strategic management and planning in organizations with essential tools to make decisions in order to remain competitive in the busi…

deliverable within 2-3 weeks

Buch

Daniel Dan, Thomas Reutterer
Text Analytics in Marketing

Classroom Companion: Business

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

deliverable within 2-3 weeks

Buch

Walter Wymer
Strategic Brand Management for Small Businesses

Classroom Companion: Business

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its br…

deliverable within 2-3 weeks

Buch

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