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    2. Serie Electronic Commerce & Digital Markets – alle Bücher

    Electronic Commerce & Digital Markets

    Ansicht: 3 Einträge
    David Prakash: Behavioral Consequences of Dynamic Pricing, Buch

    David Prakash
    Behavioral Consequences of Dynamic Pricing

    Electronic Commerce & Digital Markets -Band 12

    Digital technologies are driving the application of dynamic pricing. Today, this pricing strategy is used not only for perishable products such as flights or hotel rooms, but for almost any product or ser…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 54,99*
    Artikel ist im Warenkorb
    Alice Harter: Impact of Delivery Time on Consumer Behavior in Quick Commerce, Buch

    Alice Harter
    Impact of Delivery Time on Consumer Behavior in Quick Commerce

    Electronic Commerce & Digital Markets -Band 14

    Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 19,99*
    Artikel ist im Warenkorb
    Camila Back: The Behavioral Economics of Digital Customer-Firm Interactions, Buch

    Camila Back
    The Behavioral Economics of Digital Customer-Firm Interactions

    Electronic Commerce & Digital Markets -Band 13

    The use of digital technologies have given rise to new forms of customer-firm interactions (e.g., the use of digital assistants in customer service). The shift towards digitization of customer-firm intera…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 19,99*
    Artikel ist im Warenkorb
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