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Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Bringing the Soul Back to Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

The soul centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its soul . This volume focuses on preserving the soul of marketing …

lieferbar innerhalb 2-3 Wochen

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EUR 197,13*

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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the…

lieferbar innerhalb 2-3 Wochen

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EUR 240,94*

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Welcome to The New Normal: Life After The Chaos

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technolo…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 197,13*

Artikel ist im Warenkorb

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