Serie Business Guides on the Go – alle Bücher

Laura Johanna Noll

Active Price Management

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable…

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EUR 37,82*

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Patricia A. Adam

Agile in ISO 9001

Business Guides on the Go

Do you ask yourself what this agility hype is actually about and in what cases agility really creates benefits? Would you like to know how to make processes more agile? Do you fancy the idea of using ag…

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EUR 37,82*

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Jens U. Pätzmann

Archetypical Roles in Startups

Business Guides on the Go

Founding a startup is a challenging endeavor that works best in a well-balanced team. Different thinking styles are needed throughout the founding journey. Archetypes are deeply engrained templates in the…

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EUR 79,99*

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Patrick Siegfried

Automotive Disruption and the Urban Mobility Revolution

Business Guides on the Go

This book provides an integrated perspective of the automotive market for the next decade. It shows how customers and producers are shaping the market simultaneously and contends that the first steps of t…

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EUR 34,83*

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Change Management Revisited

Business Guides on the Go

This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introdu…

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EUR 37,82*

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Jan Y. Yang

Chinese Electric Vehicle Trailblazers

Business Guides on the Go

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their West…

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EUR 37,82*

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Josef Herget

Consulting Governance

Business Guides on the Go

Every consulting project has its governance, which is not always explicitly agreed with the client. This book describes the fundamentals of governance in consulting projects and explains the concept and t…

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EUR 42,66*

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Thomas Suwelack

Creating a Customer Experience-Centric Startup

Business Guides on the Go

This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience…

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EUR 34,83*

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Alena Blütener

Decentralized Finance (DeFi)

Business Guides on the Go

This book explores how decentralized finance (DeFi) can disrupt traditional centralized finance including the business areas of insurance companies, banks, money markets, and bonds. DeFi is not a company …

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EUR 85,33*

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Mihail Busu

Essentials of Investment and Risk Analysis

Business Guides on the Go

This book provides an overview of the evolution of investment and risk, together with a synthesis of research on these developments. It explores how exposures can be modified by measuring and managing the…

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EUR 37,82*

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Diana Derval

Frontiers in Product Innovation Strategy

Business Guides on the Go

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market ou…

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EUR 68,81*

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Otto Armin Smiseth

Managing a Hospital

Business Guides on the Go

This book demonstrates how hospitals can be transformed into dynamic, patient-centered, and cost-effective organizations. It describes systems for providing safe, high-quality medical services and outline…

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EUR 37,82*

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Navid J. Mir Haschemi

Private Equity in Germany

Business Guides on the Go

Start-ups are emerging, non-conventional enterprises that enter established markets with radically different products, displace incumbents, create new markets, and promote economic growth through innovati…

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EUR 85,33*

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Jörg Middendorf

Solution-focused Business Coaching

Business Guides on the Go

This book presents the fundamentals and applications of solution-focused coaching both in individual coaching and in coaching entire teams. It provides central tools for consulting as well as an extensive…

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EUR 37,82*

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Waldemar Schneider

Taoist Principles and Practices in Management

Business Guides on the Go

The accelerated transformation of businesses poses major challenges to organizations. In its fundamental meaning, leadership is about a systematic way of highlighting the most important goals, combined wi…

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EUR 37,82*

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Jonas Rashedi

The Data-driven Organization

Business Guides on the Go

Data has become an indispensable success factor for every company. However, the road towards a data-driven organization is paved with numerous challenges. This book presents a process model for the path t…

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EUR 37,82*

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Conradin Pfaff

The Sweet Spot of Legitimacy

Business Guides on the Go

This book provides an overview of legitimacy-related challenges at hybrid organizations and demonstrates legitimacy s importance for the strategic development of organizations. In a reader-friendly way, i…

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EUR 37,82*

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Jörg Blechschmidt

Trend Management

Business Guides on the Go

This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and dive…

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EUR 34,83*

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Josef Baker-Brunnbauer

Trustworthy Artificial Intelligence Implementation

Business Guides on the Go

Rapidly developing Artificial Intelligence (AI) systems hold tremendous potential to change various domains and exert considerable influence on societies and organizations alike. More than merely a techni…

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EUR 34,83*

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XR-Metaverse Cases

Business Guides on the Go

This book presents a collection of latest case studies on augmented reality (AR) and virtual reality (VR), extended reality (XR) and metaverse applications in various industries. AR, VR, XR and Metaverse …

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EUR 44,80*

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