Steven Ekstract: Brand Licensing For Dummies, Kartoniert / Broschiert
Brand Licensing For Dummies
Buch
Delivery time is at least 4 weeks
(if available from our supplier)
(if available from our supplier)
Current price: EUR 25.53
Shipping
(United States of America): EUR 19.90
- Publisher:
- John Wiley & Sons Inc, 05/2025
- Binding:
- Kartoniert / Broschiert
- Language:
- Englisch
- ISBN-13:
- 9781394290178
- Item number:
- 11918173
- Volume:
- 256 Pages
- Weight:
- 363 g
- Format:
- 231 x 185 mm
- Thickness:
- 18 mm
- Release date:
- 26.5.2025
- Note
-
Caution: Product is not in German language
Blurb
Drive revenue growth through brand licensing
Licensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing.
Inside...
- Grasp the basics of a licensing deal *** Discover which license can grow your business
- Evaluate new licensing opportunities
- Build win-win partnerships
- Develop smart licensing strategies
- Navigate legal terms with ease**
- Launch licensed products that sell
Steven Ekstract, Stu Seltzer
Brand Licensing For Dummies
Current price: EUR 25.53
