Klappentext

"Written by expert academics and experienced author team Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas and Liz Gee, the highly anticipated second edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion. With its truly international approach covering businesses from India to Sweden, and range of real-life case studies analysing businesses from behemoths, including ASOS and Hermáes, to SMEs, such as Elvis and Kresse, it is the ideal companion for all students looking to prepare not only for their exams, but also for life working in the competitive world of fashion"--