Rebecca Arnold: The American Look, Kartoniert / Broschiert

Klappentext

From the end of the 1930s and throughout the 1940s, the New York fashion industry came into its own. Sportswear, which had evolved from its origins to include simple casual wear for travel, leisure, town and country, was at the centre of this shift.

Drawing on an array of sources, this book examines how New York sportswear evolved to become the definitive American style. It reveals how New York's emergent style became dynamic and modern, like the city itself, discussing designers such as Claire McCardell, Clare Potter and Tina Leser.

Author Rebecca Arnold interrogates the American ideal of athletic, long-limbed women and looks for the first time at how sportswear impacted and was impacted by ideals of patriotism and democracy, as well as its links to notions of cleanliness and hygiene, and to 1930s theories of body image and contemporary dance.

As part of the Foundations of Fashion Studies series, this classic text now includes a new foreword by Emma McClendon and a new afterword and further reading list by the author.