Raisa-Gabriela Zamfirescu: Sociology and Popular Television, Gebunden

Blurb

This book examines representations of gender, age and identity across the Hallmark film and television output in relation to specific periods of time that pertain to changes within the specific entertainment sector. Using a comprehensive collection of 628 original Hallmark television films released between January 2015 and December 2023, the book applies content analysis to a variety of quantitative, qualitative, and mixed data, including behind-the-scenes credits, actors and actresses, characters and their narratives, promotional posters, Facebook comments, and official synopsis. In addition to examining diversity of race and religion, it analyses ageism through the portrayal of elders and young people in idealized imagery and stereotypes, inclusivity of LGBTQ and disabled characters, and ageism in relation to both masculinities and femininities. This book will be of interest to readers in fields including gender studies and sociology, visual communication, film and television studies, aging, media and communications, and popular culture.

Dr. Raisa Zamfirescu is a sociologist and academic at University of Bucharest, Romania, specializing in gender studies, media analysis, and the sociology of popular culture. With a PhD in Sociology from the University of Bucharest, her research focuses on the intersectionality of gender, age, and identity in media portrayals, particularly in Hallmark Channel movies. Dr. Zamfirescu's work provides critical insights into how femininity, ageism, and stereotypes are represented in television narratives. Beyond her academic research, Dr. Zamfirescu maintains active engagement with media analysis through her work as a television critic and blogger. Her extensive experience in both qualitative and quantitative research methodologies has made her a key contributor to contemporary discussions on media and cultural studies.