Paul Dervan: Run with Foxes
Run with Foxes
Buch
- Make Better Marketing Decisions
- Harriman House Publishing, 04/2020
- Einband: Kartoniert / Broschiert
- Sprache: Englisch
- ISBN-13: 9780857197726
- Bestellnummer: 9544105
- Umfang: 188 Seiten
- Gewicht: 204 g
- Maße: 216 x 140 mm
- Stärke: 12 mm
- Erscheinungstermin: 7.4.2020
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't.He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale.
Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.
The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.
Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world's most respected marketers, this is the ultimate insider's guide to being a better marketer.