Dervan Paul: Run with Foxes, Kartoniert / Broschiert
Run with Foxes
- Make Better Marketing Decisions
- Publisher:
- Pan MacMillan, 04/2020
- Binding:
- Kartoniert / Broschiert
- Language:
- Englisch
- ISBN-13:
- 9780857197726
- Item number:
- 9544105
- Volume:
- 188 Pages
- Weight:
- 204 g
- Format:
- 216 x 140 mm
- Thickness:
- 12 mm
- Release date:
- 7.4.2020
- Note
-
Caution: Product is not in German language
Blurb
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't.
He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale.
Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.
The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.
Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world's most respected marketers, this is the ultimate insider's guide to being a better marketer.