Paul Baines: Baines, P: Fundamentals of Marketing, Flexibler Einband

Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

Baines, P: Fundamentals of Marketing

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Verlag:: Oxford University Press, 05/2017
Einband:: Flexibler Einband, ,
ISBN-13:: 9780198748571
Gewicht:: 765 g
Maße:: 244 x 187 mm
Stärke:: 22 mm
Erscheinungstermin:: 4.5.2017

Klappentext

Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

Biografie (Paul Baines)

Paul Baines is Reader in Marketing and Director, MSc Strategic Marketing at Cranfield School of Management, Cranfield University. He is an international authority in the field of political marketing and Managing Editor, Europe, for the Journal of Political Marketing. He has published widely in journals and books on marketing topics including on public relations, public opinion, market segmentation and positioning, marketing research and strategic marketing. Paul runs his own strategic marketing and research consultancy, Baines Associates, which has undertaken work for a number of large and medium sized organisations including government departments, national charities and private sector organisations. In this spare time, he likes to swim, travel and devour current affairs magazines.