Marketing and Smart Technologies, Gebunden
Marketing and Smart Technologies
- Proceedings of ICMarkTech 2025, Volume 2
- Publisher:
- José Luís Reis, Carla Ruiz-Mafé, Marc K. Peter, Luís Paulo Reis
- Publisher:
- Springer, 04/2026
- Binding:
- Gebunden
- Language:
- Englisch
- ISBN-13:
- 9783032162878
- Item number:
- 12706879
- Volume:
- 680 Pages
- Weight:
- 1172 g
- Format:
- 241 x 160 mm
- Thickness:
- 42 mm
- Release date:
- 10.4.2026
- Series:
- Smart Innovation, Systems and Technologies - volume 474
- Note
-
Caution: Product is not in German language
Other releases of Marketing and Smart Technologies |
Price |
|---|---|
| Buch, Gebunden, Englisch | EUR 328.56* |
Blurb
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.