Kelly Morgan: The Strategic UX Toolkit, Kartoniert / Broschiert

Klappentext

Your team discovered Design Thinking or Continuous Discovery, got energized, implemented it exactly as prescribed... and six months later, all your research sits unused.

The frameworks aren't bad. They just weren't designed for EdTech.

EdTech breaks every assumption those frameworks make. You can't launch when ready-school years don't wait. Users can't switch mid-year-lock-in periods kill iteration. You have seasonal access barriers. And the people who buy aren't the people who use, who aren't the people who control adoption.

This book teaches you to build your own toolkit by selecting methods from different frameworks based on YOUR specific constraints-not what worked for a SaaS company with different realities.

You'll learn:

• Why standard frameworks fail in EdTech (and contexts with similar constraints)
• How to assess your context before choosing research methods
• Which tools from which frameworks actually fit seasonal access, lock-in periods, and three-user dynamics
• How to build stakeholder buy-in throughout research, not surprise them with findings
• Task-based design focused on complete workflows, not disconnected features

This book is for: EdTech founders, product leaders, and UX designers tired of frameworks that assume you can iterate freely and launch whenever.

This book is NOT for: People looking for a step-by-step playbook. I'm teaching strategic thinking, not giving you a new checklist.