Junsong Tian: Renewal and Expansion, Gebunden
Renewal and Expansion
- A Practical Guide to Sustainable Growth for B2B and SaaS Enterprises
(soweit verfügbar beim Lieferanten)
- Verlag:
- Springer, 09/2026
- Einband:
- Gebunden
- Sprache:
- Englisch
- ISBN-13:
- 9789819237876
- Artikelnummer:
- 12939514
- Umfang:
- 328 Seiten
- Gewicht:
- 656 g
- Maße:
- 241 x 160 mm
- Stärke:
- 24 mm
- Erscheinungstermin:
- 3.9.2026
- Serie:
- Management for Professionals
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances. Through the Tao-Fa-Shu-Qi (Strategies-Methodologies-Tactics-Tools) framework-blending Eastern philosophy with Silicon Valley execution-it offers a hybrid methodology proven in China's hyper-competitive SaaS market. Learn from how leading Global SaaS companies drove renewal and recurring revenue in China and even Asian market, as well as how to leverage AI-powered up-sell engine for current AI era. Whether defending against commoditization or navigating relationship-driven deals, this is the ultimate playbook for infinite growth.