Jie Zhang: English Desire in the Olympic Spotlight, Gebunden

Klappentext

This book is the first study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds.