Innovating for the Middle of the Pyramid in Emerging Countries, Kartoniert / Broschiert
Innovating for the Middle of the Pyramid in Emerging Countries
Buch
deliverable within 1-2 weeks(if available from supplier)
Current price: EUR 41.04
Shipping
(United States of America): EUR 19.90
- Publisher:
- Alvaro Cuervo-Cazurra, Miguel A Montoya
- Publisher:
- Cambridge University Press, 03/2024
- Binding:
- Kartoniert / Broschiert
- Language:
- Englisch
- ISBN-13:
- 9781108727136
- Item number:
- 11798275
- Volume:
- 408 Pages
- Weight:
- 544 g
- Format:
- 229 x 152 mm
- Thickness:
- 21 mm
- Release date:
- 21.3.2024
- Note
-
Caution: Product is not in German language
Blurb
Explains how firms innovate for the new and growing middle classes in emerging economies, i. e. the middle of the pyramid.
Innovating for the Middle of the Pyramid in Emerging Countries
Current price: EUR 41.04
