Grzegorz Chodak: The Future of E-commerce, Kartoniert / Broschiert

Klappentext

"This book provides thoughtful exploration of how e-commerce has changed over time, having relevant chapters about using virtual reality and artificial intelligence in that context. Offering guidance, the book aids readers in comprehending the alterations taking place within the industries and anticipating the forthcoming changes in the upcoming years."

Paulo Duarte Silveira, Associate Professor of Marketing, Polytechnic Institute of Setúbal - European University Alliance E³UDRES²

The e-commerce industry is growing year by year, with the COVID-19 pandemic having greatly accelerated this process. In response to the massive growth, this book analyses future trends in e-commerce, focusing on its importance in some parts of the economy as well key innovations, which include future logistics solutions such as automated delivery robots.

The most extensive part of the book is dedicated to exploring virtual reality in e-commerce, where the author presentsresearch on the usage of VR goggles in online stores and discusses the potential advantages and threats. Also covering key topics such as the future of payment methods, AR as an e-commerce enhancement and the direction of its development, as well as AI methods (such as ChatGPT to generate content in an online shop), this book is a key resource for anyone studying e-business.

Grzegorz Chodak is Associate Professor at the Department of Artificial Intelligence, Wroc¿aw University of Science and Technology, Poland. He is a specialist in the area of E-commerce, Social Media, Internet Marketing and Logistics Management as well as Artificial Intelligence.