Global Challenges and Uncertainty in Tourism and Hospitality, Volume II, Gebunden
Global Challenges and Uncertainty in Tourism and Hospitality, Volume II
- Marketing Advancements and Value Creation
- Publisher:
- Daisy Xuefeng Fan, Leonidas Efthymiou, Alkis Thrassou, Demetris Vrontis
- Publisher:
- Springer, 09/2025
- Binding:
- Gebunden
- Language:
- Englisch
- ISBN-13:
- 9783031924088
- Item number:
- 12467295
- Volume:
- 332 Pages
- Weight:
- 541 g
- Format:
- 216 x 153 mm
- Thickness:
- 23 mm
- Release date:
- 2.9.2025
- Note
-
Caution: Product is not in German language
Blurb
Chapter 1: Innovation and Value Creation amidst Global Challenges and Crises.- Chapter 2: The host-guest relationship role in a sustainable tourism model in marginal areas. The case study of Calitri (Italy).- Chapter 3: Value Perception and Customer Choices at times of Inflation: A Study of Customer Preferences in Small Family-Owned Hotels.- Chapter 4: Recreational And Religious Tourism Marketing Strategies and Its Influence in Promoting Jordan's Golden Triangle.- Chapter 5: How Web Scraping and Artificial Intelligence Techniques Can Support the Management of Tourism Sustainability?.- Chapter 6: Tourists' satisfaction from the green hotels in Greece.- Chapter 7: Entrepreneurial skills for new tourism firm creation in a turbulent context.- Chapter 8: The rise of glamping in Italy. An example of Nature-Based Tourism (NBT).- Chapter 9: The Evaluation of Organizations' Performance and Sustainability in Services Management.- Chapter 10: Navigating Turbulence: Understanding Customer Behaviour in Tourism and Hospitality During Crises.- Chapter 11: The impact of a sport event on the sustainable tourism development: the case of UEFA Euro Germany 2024.- Chapter 12: Analysing potential hazards linked to the tourist industry: the challenge for visitors with physical impairments.- Chapter 13: The repositioning process of Taranto as a sustainable tourist destination.