Franz Bruckner: Bruckners Little Brand Building Book. Life is a Story - story.one, Gebunden

Klappentext

Building a brand doesn't start with slogans--it starts with clarity. This book reveals a hands-on framework to craft a credible, inspiring, and executable brand position from scratch. Step by step, it leads through purpose, market framing, target insight, benefit proof, and emotional promise, anchored by recognizable archetypes that give every brand a living personality. Real examples and sharp workshop exercises show how to translate belief into behavior and make strategy tangible across teams. With gentle humor and persuasive guidance, the author--drawing on decades shaping global icons like Red Bull and Innocent--proves that brand building is not mystic art but a disciplined craft polished by creativity. The outcome is a one-page, high-impact brand compass that guides communication, design, and daily decisions with confidence and consistency.