Fashion Marketing, Gebunden

Klappentext

Ch 1: The Evolving Nature of Fashion Product Development and The Importance of Product in Fashion Marketing.- Ch 2: Brand Experience and its Role in Fashion Retailing.- Ch 3: The Allure of the Luxury Fashion Brand Publication Consuming the Fashion Product as Media.- Ch 4: Lifestyle Brand Communications A Theoretical Conceptualization and Applied Study of Spanish Fashion SME Brands Online.- Ch 5: The Impact of Country of Origin Marketing on Fashion Brands.- Ch 6: Circularity in Indian fashion brands Perspectives and Digital Branding Orientations.- Ch 7: Social Media and Fashion Marketing.- Ch 8: Personalisation in Fashion Marketing.- Ch 9: Retail Technology.- Ch 10: Hype or Reality AI as a Disruptor of Fashion Retail.- Ch 11: Reinventing Fashion Business Big Data Analytics.- Ch 12: Contemporary Issues in Fashion Marketing.- Ch 13: Assessing the Factors Mediating the Attitude.- Ch 14: Behaviour Gap in Sustainable Fashion Consumerism.- Ch 15: Luxury Fashion Brands Greenfluence GUCCI Vault and Valentino Vintage CSR Digital Communications.- Ch 16: Integrating Pop-Up Stores in Fashion Brand Strategies A Guerilla Marketing Approach.- Ch 17: Second Hand Luxury Fashion.- Ch 18: Fashion Marketing in The Era of Equality Diversity and Inclusivity.