Dirk Morschett: Strategic International Management, Kartoniert / Broschiert
Strategic International Management
- Text and Cases
(soweit verfügbar beim Lieferanten)
- Verlag:
- Springer Nature Switzerland, 05/2025
- Einband:
- Kartoniert / Broschiert
- Sprache:
- Englisch
- ISBN-13:
- 9783031862120
- Artikelnummer:
- 12306831
- Umfang:
- 656 Seiten
- Nummer der Auflage:
- 25004
- Ausgabe:
- Fourth Edition 2025
- Gewicht:
- 1082 g
- Maße:
- 240 x 168 mm
- Stärke:
- 36 mm
- Erscheinungstermin:
- 25.5.2025
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
A compact overview of the key concepts and main developments in International Management. Strategy concepts, models and theories of Multinational Corporations and their practical implementation are the core of this book. The authors explore the unique aspects of international value chain activities and business functions, offering a deep understanding of how areas like Production & Sourcing, Research & Development, Marketing, Human Resource Management, and Controlling are managed in international firms. In 25 chapters, each topic is explained with a comprehensive overview, followed by a case study from a prominent international company to facilitate the understanding and application of the concepts.
In this fourth edition, all chapters have been thoroughly updated to include new academic insights and recent developments. New chapters on MNCs from Emerging Markets and on Foreign Divestment have been added. Nearly all case studies have been replaced with new ones; the rest of them have been revised. Despite these updates, the proven core concept of the book remains unchanged. From the fourth edition, Benjamin Bader joins the author team.
Contents Introduction to Strategic International Management
External Environment
International Coordination
Foreign Operation Modes
Configuration of Value Chain Activities
Selected International Business Functions
The Authors
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing and Retailing at the University of Siegen, Germany.Joachim Zentes is Professor emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany.
Benjamin Bader isProfessor of International Human Resource Management at Newcastle University, United Kingdom.
Biografie (Dirk Morschett)
Dirk Morschett is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrücken.Biografie (Benjamin Bader)
Dipl.-Kfm. Benjamin Bader, Jahrgang 1982, studierte Betriebswirtschaftslehre an der Friedrich-Alexander-Universität Erlangen-Nürnberg sowie an der American University, Washington, DC. Seine Studienschwerpunkte waren: Internationales Management, Unternehmensführung, Öffentliches Recht. Er sammelte berufliche Erfahrung durch eine Ausbildung zum Industriekaufmann sowie durch diverse Praktika und Mitarbeit im elterlichen Betrieb. Derzeit ist er als wissenschaftlicher Mitarbeiter am Lehrstuhl für Strategisches Management an der Universität Hamburg tätig, wo er unter anderem zu Internationalisierungsstrategien und kritischen Erfolgsfaktoren forscht.Biografie (Joachim Zentes)
Joachim Zentes is Professor of Marketing and Management at the Saarland University, Saarbrücken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at Saarland University. He holds a chair in Business Adminstration, with a focus on Foreign Trade and International Management. Joachim Zentes is also a member of various boards of directors and advisory boards in Germany and abroad.Biografie (Hanna Schramm-Klein)
Hanna Schramm-Klein is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrücken.
