David J. Morris: The Successful Coffee House
The Successful Coffee House
Buch
- 22-Day Action Plan to Create a Relevant and Profitable Business
- Dillanos Coffee Roasters, Inc, 06/2015
- Einband: Gebunden, HC gerader Rücken mit Schutzumschlag
- Sprache: Englisch
- ISBN-13: 9780692441879
- Bestellnummer: 7750314
- Umfang: 130 Seiten
- Gewicht: 319 g
- Maße: 222 x 145 mm
- Stärke: 10 mm
- Erscheinungstermin: 9.6.2015
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including:Creating your own Specific Brand Image (SBI)
Developing a flexible business that can evolve with industry trends
Using holistic branding to maximize your customer experience
Crafting a business that is unique with uncompromising quality
Creative ways to differentiate your coffee house
Barista hiring tips to ensure an engaging culture
Techniques to keep your staff motivated
Today's coffee house design trends
The role of the professional barista
Creating your own business plan
Weekly Playbook to increase ticket averages