David J. Morris: The Successful Coffee House
The Successful Coffee House
Buch
- 22-Day Action Plan to Create a Relevant and Profitable Business
- Dillanos Coffee Roasters, Inc, 06/2015
- Einband: Gebunden, HC gerader Rücken mit Schutzumschlag
- Sprache: Englisch
- ISBN-13: 9780692441879
- Bestellnummer: 7750314
- Umfang: 130 Seiten
- Gewicht: 319 g
- Maße: 222 x 145 mm
- Stärke: 10 mm
- Erscheinungstermin: 9.6.2015
Klappentext
The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including:. Creating your own Specific Brand Image (SBI)
. Developing a flexible business that can evolve with industry trends
. Using holistic branding to maximize your customer experience
. Crafting a business that is unique with uncompromising quality
. Creative ways to differentiate your coffee house
. Barista hiring tips to ensure an engaging culture
. Techniques to keep your staff motivated
. Today's coffee house design trends
. The role of the professional barista
. Creating your own business plan
. Weekly Playbook to increase ticket averages