Scientific Advertising

Claude Hopkins

Buch

deliverable within 2-3 weeks (if available from supplier)

Current price: EUR 17.06

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Publisher:: Lushena Books, 12/2024
Binding:: Kartoniert / Broschiert
Language:: Englisch
ISBN-13:: 9798890969682
Item number:: 12251357
Volume:: 92 Pages
Weight:: 184 g
Format:: 216 x 140 mm
Thickness:: 6 mm
Release date:: 27.12.2024
Note: Caution: Product is not in German language

Other releases of Scientific Advertising	Price
Buch, Gebunden, Englisch	EUR 33.50*

Blurb

"Scientific Advertising" by Claude C. Hopkins, first published in 1923, is a foundational text in the field of modern advertising. Hopkins, a pioneer of direct-response advertising, presents a methodical, results-driven approach to creating and evaluating advertisements. The book emphasizes the importance of understanding human behavior and using data to craft compelling campaigns.