Chris Adlard: The Customer Catalyst, Gebunden

Blurb

Embark on a C-change today to drive sustainable growth!

If you want sustainable, profitable growth and if you want to survive into the future ? turn to your customers. In today's Customer Economy, successful organisations are those that orientate, build and grow their entire business around their customers. They break down organisational silos and do not rely solely on sales for growth. In The Customer Catalyst, you'll learn about 10 key growth drivers ? from customer voice, culture and experience, through to technology, co-creation and advocacy - to help you implement a "C-change", accelerating growth by reengineering your entire organisation around the customer.

Today's top players are doing away with the traditional departments and merging functions like sales and support into single customer-driven teams. This reorganisation isn't to be undertaken lightly ? you'll need the tools and in-depth case studies ? including Zoom, Signify, Starling Bank, Ritz-Carlton, Microsoft and Finastra ? inside The Customer Catalyst to guide you through to success.

Drawing upon their decades of experience in strategic, customer-led transformation and collaborating with executives in top firms, Chris Adlard and Daniel Bausor have created this unique guide to moving to a new, more profitable, customer-centric business model.

www. thecustomercatalyst. com