Artificial Intelligence in Business and Engineering, Kartoniert / Broschiert
Artificial Intelligence in Business and Engineering
- Publisher:
- Günter Hofbauer
- Publisher:
- Kohlhammer W., 02/2026
- Binding:
- Kartoniert / Broschiert
- Language:
- Englisch
- ISBN-13:
- 9783170467422
- Item number:
- 12518796
- Volume:
- 177 Pages
- other:
- 34 Abbildungen
- Weight:
- 308 g
- Format:
- 232 x 155 mm
- Thickness:
- 8 mm
- Release date:
- 15.2.2026
- Note
-
Caution: Product is not in German language
Blurb
The use of artificial intelligence has focused mainly on knowledge-driven industries so far. However, the true game-changer was the application in the core operational fields of business and engineering. Here, AI unlocks immense efficiency and synergy potential - up to and including the transformation of entire business and industry models. This volume highlights today's practical applications and future perspectives of AI in industrial technologies. It explores generative and emotional AI, the impact on jobs and skills, and uses in healthcare, diagnostics, and mobility - illustrated by human-machine interfaces, recognition techniques, and large language models. Providing both strategic and operational guidance, it equips professionals and executives not just to observe but to actively shape this epochal transformation.
Biography
GÜNTER HOFBAUER ist Professor für Marketing und Technischer Vertrieb an der Fachhochschule Ingolstadt. Vorher war er in verschiedenen Führungspositionen in der Industrie tätig -unter anderem als Produktmanager, als Leiter von Strategie- und M&A-Projekten und als Marketingleiter. Prof. Hofbauer wurde 2004 mit dem bayerischen Staatspreis für gute Lehre ausgezeichnet.Notes:
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