Anuj Adhiya: Growth Hacking For Dummies P, Kartoniert / Broschiert

Klappentext

• Focus your business on growing value for customers
• Apply scientific methods to reach and retain customers
• Foster a culture of growth in your organization

Hack Your Business Growth the Scientific Way

Unlocking your company's full growth potential requires getting beyond siloed sales and marketing approaches and moving forward fast-with input from your whole organization. This blueprint shows how to build a lean, mean iterative machine that draws on many talents-product managers, data analysts, programmers-and evolves through Agile approaches and flexible responses to customer data. You know you can't just stay still-get moving with a growth hacking mindset that will leave your competition dead in the water!

Indide

• Align with customer goals
• Develop your growth model
• Build cross-functional growth teams
• Prioritize what to test
• Prep, run, and analyze tests
• Systemize results that work
• Run a weekly growth meeting
• Propagate a growth culture