Alexander Kiklewicz: Aesthetics and Pragmatics, Gebunden

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ENG: The text discusses how, in the post-industrial era (especially in developed Western countries), higher-order needs like self-expression and lifestyle have gained prominence. This has led to the broader application of aesthetic criteria in consumer culture and product evaluation. The interpenetration of art and life has affected various cultural spheres, including marketing, journalism, politics, religion, education, and science. Media aesthetics has emerged as a field of study, and linguoaesthetic problems are now important in social communication research. Linguoaesthetics is understood as an integrative approach to studying aesthetic speech acts and discourses, incorporating elements of communication theory, language theory, and literary and art theory.

RUS: В постиндустриальную эпоху, особенно в наиболее развитых странах Северной Америки и Западной Европы, уровень жизни людей улучшился настолько, что потребности высшего порядка, ранее считавшиеся комплементарными, например, самовыражение, самоидентификация, стиль жизни, выдвинулись на первый план. Это нашло проявление в том, что эстетически&am