William D Bygrave: The Portable MBA in Entrepreneurship, Gebunden

Description

The only book that offers a state-of-the-art education in entrepreneurship
. . . from an all-star team of top professors and successful businesspeople.
Starting a business is the dream of millions--but a struggling economy has put many of those dreams on hold. Fortunately, a great business idea is a great business idea in any economy. In fact, some of the world's biggest and most successful businesses were founded during economic downturns and even during the Great Depression.
Compiled by a seasoned business professor from Babson College, The Portable MBA in Entrepreneurship, Fourth Edition covers all the fundamentals of a top-flight business school education--from recognizing great opportunities to arranging venture capital financing to formulating winning business plans. Updated with the latest tax and legal information, this invaluable resource guides you through the startup process and beyond, culling wisdom from the best and brightest in the world of business.

Content

Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship.
Preface to the Fourth Edition.
About the Contributors.
1 The Entrepreneurial Process (William D. Bygrave).
2 Idea Generation (Heidi M. Neck).
3 Opportunity Recognition, Shaping, and Reshaping (Andrew Zacharakis).
4 Entrepreneurial Marketing (Abdul Ali and Kathleen Seiders).
5 Business Planning (Andrew Zacharakis).
6 Building Your Pro Forma Financial Statements (Andrew Zacharakis).
7 Equity Financing: Informal Investment, Venture Capital, and Harvesting (William D. Bygrave).
8 Debt and Other Forms of Financing (Joel M. Shulman).
9 External Assistance for Start-ups and Small Businesses (Elizabeth J. Gatewood and Carol McLaurin).
10 Legal and Tax Issues (Richard Mandel).
11 Intellectual Property (Kirk Teska and Joseph S. Iandiorio).
12 Selling in an Entrepreneurial Context (Mark P. Rice and H. David Hennessey).
13 Beyond Start-up: Developing and Sustaining the Growing Organization (Donna Kelley and Edward Marram).
14 Franchising (Steve Spinelli).
15 Social Entrepreneurship (Heidi M. Neck).
Glossary.
Index.

Blurb

For entrepreneurs with a vision, opportunities are everywhere. Even in tough economic times, more and more people are seizing the chance to get out of someone else's office and into their own. Success is by no means a guarantee, but there's no reward without risk. The Portable MBA in Entrepreneurship is designed to lower that risk.
This newly updated Fourth Edition equips entrepreneurs with the same knowledge and information taught to MBA candidates in top business schools. William Bygrave and Andrew Zacharakis lead an all-star team of professors, consultants, and entrepreneurs in bringing this bestselling business resource into step with today's entrepreneurial landscape with totally up-to-date case studies and examples. Plus, this edition includes access to the Portable MBA Online, which provides a wealth of handy forms, study guides, videos, presentations, and much more.
Starting a business is tough even in the best of times; here you'll find all the information you need to make sure your business makes it, including how to:
Recognize great entrepreneurial opportunities
Write a business plan and build your financial statements
Secure financing with venture capital or debt financing
Franchise your successful business
Manage a growing business
Protect your intellectual property
Sell a business when the time is right

As always, The Portable MBA in Entrepreneurship brings you the collective wisdom of some of the best minds in business and academia in plain, accessible language. This comprehensive, engaging resource offers a cutting-edge education in entrepreneurship at a cut-rate price.

other

Lieferung vom Verlag mit leichten Qualitätsmängeln möglich